A family man (Josh Duhamel) inquires why Taco Bell doesn’t serve fries, but finds he’s bitten off more than he can chew when sinister “Big Fries” conspiracy threatens to destroy everything he holds dear.

Directed by Joseph Kosinski (of Tron and Only the Brave fame), we wanted the spot to feel as cinematic as possible, biting every suspense, thriller and action trope we could pack into one spot (and stay within budget). The goal was to get the public to ask themselves, "Does a movie this ridiculous actually exist?"